The Importance of Good Tools

I saw a review today of a blender that struck me as an important reminder in having good tools.

One day at Costco my wife and I were going past one of those product demos where a salesman wearing a headset a-la-Madonna was showing off a blender. As we stood and watched I commented to my wife about how all of these people were just waiting to try a smoothie, and that there was no way this guy was going to get one of these suckers to pay $350 for a blender. A BLENDER. But who walked out with one? You guessed it.

Well, we also bought it because the guy reminded us about Costco’s liberal return policy. So for the next month, we used it…and used it…and used it. Each time, I’m thinking, $350 for a blender! But man, this thing is an incredible MACHINE. It made short work of blending anything and everything we’ve ever put into it.

First, most likely a great sales job from the sales rep. Did you know that they are outside vendors and not Costco employees? The thing that clenched it for the gentleman was Costco’s return policy. I use a guarantee every day in my online marketing efforts and in my hypnotherapy practice. Having essentially no risk is comforting for people and generates huge amounts of sales.

Second, this man is like most people when confronted with a great tool without having any knowledge about why they need it yet. They don’t see the benefits of owning a great piece of equipment to do a job. A superior programming language, a better saw, a maintenance-free computer, a great car, and yes, even a great blender, can enhance your experience and make the work you do with it amazing.

We use it every single day, often multiple times. Some times it is only for simple little chores that could have been done with a lower powered tool, like mixing up a mocha, but this thing is quiet on low speeds, and a barracuda at high speeds. I once believed that a blender only needed two speeds: off and high, because that’s pretty much all anyone ever uses, but I’ve changed after using the 10 variable speeds on the Vitamix.

This is a common reaction from someone who discovers nuance in their tools and work. It is at this level of mastery of a task and tool that fine distinctions of 10 different speeds come in handy. Only a few short days before, he couldn’t distinguish that level of precision and why he would use it.

Ultimately, I decided that though it’s $350 when you use something EVERY day, usually multiple times a day, and that tool works really, really well and you actually enjoy using it, it’s probably worth it. My previous $45 blender that I once thought was pretty good now sits gathering dust. I’m spoiled now.

People often wonder why experts buy such high quality tools when many times a simple one will do the work, but this gentleman has nailed it. When you use something that often, you notice things others don’t. It’s not about being spoiled though, it’s about having the distinctions of quality that come with continued use of a tool. A $45 blender isn’t bad, per se, but it just doesn’t have the range of use in the skilled hands of a user.

I have hesitated to send in this review because of it’s considerable expense, but it truly has been one of the most quintessentially cool tools that we’ve bought. I think anyone who uses a blender regularly, or might, will find this to be the best blender they ever own. Well worth the savings in time and grief over the less powerful, less tough brands.

And there we have it, savings in time and grief. My time is worth considerably more than what I pay for good tools. The best of tools only make you better at what you do, saving you time (money) and grief (time, or money).

So where does this leave us? Pay extra attention to your most important work. Things that you do often, things that cause you joy, things that give you the most out of your day. Then look at the tools you use to do that work, nay art. Could they be improved? Is there something out there you know is better? If there is, seek it out and try it for a while. ASK for a liberal return policy or some other type of guarantee if there isn’t one already. The best tools and people stand by their work. They give you a guarantee not because they fear things will break, but because sometimes it’s the only way to get people over their own fears and give the best a try, changing them forever. It’s a high mark to hit, but only the best ever get there anyway. Take the leap, get good tools for the work you do.

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