I had a conversation with a colleague about doing consulting and that there’s really no such thing as an “organization.” There really is just a bunch of people who need their minds changed. The CxO’s I work with usually only need a minimum of technical help, mostly they need an outside change agent to help get their people in the mood to do their best work, so they hire me.
You already know how to deliver excellent service that blows people away. You just don’t feel like it. Your organization has the resources to buy that machine or enter that market or change that policy. They’re just not in the mood.
If I accomplish anything on a good day, it’s helping you change attitudes. I’m working hard at getting you in the mood to do the things you already know how to do. I think that’s what your boss/the market wants you to do as well.