Things not to do when trying to retain great people:
Now we’re getting into personal opinion, but for what it’s worth…
Don’t create a new group or organization within your company whose job is “innovation”. This takes various forms, but it happens reasonably often when a big company gets into product trouble, and it’s hugely damaging.
First, you send the terrible message to the rest of the organization that they’re not supposed to innovate.
Second, you send the terrible message to the rest of the organization that you think they’re the B team.
That’s a one-two punch that will seriously screw things up.
Instead, focus on boosting the innovation culture of the entire company.
There are a ton of other tips in there, some of which we used to tell our client companies at NeoTactix. It’s always nice to be reminded of great advice, particularly about what to do with great people that want to make the move to a startup.