In my new company (stealth for the next few months while we finish our 2nd beta with over 1000 users), we get lots of questions from users, investors, partners, and the like about what we do.
One user stuck out by saying we were an “agile” health company and that’s what they liked about it. I never considered us to be agile, at least on the front end. Certainly, on our dev teams we do stuff like XP, TDD, etc. with all the associated tools, but I never considered that our user experience itself was agile until this user brought it up.
See, we think the health industry is backwards. You have to come up with THE ONE diet that will work for you. Trouble with that is, which one do you choose? One diet may work with some of your friends, another one with others. One diet that worked for you might literally kill someone else. Clearly, this is a terrible situation. It requires that you become an expert in no less than 5 major fields of medicine, training, psychology, and more. Who has time for that?
So we went back to the drawing board. What’s the simplest thing that could work? How can we value people over programs? How can we respond to change? How can we even create it reliably in the first place? We wanted real results, not theory. What I didn’t realize at the time, was that it sounded awfully close to the agile manifesto.
So we became experts. We consulted them, brought them on board, and learned everything we could. Now we can take anyone and get them results customized to them. 1000 people, 1000 different plans, 1000 cases of actual, measurable and remarkable results.
One size fits all is over. I’m so excited to release this to the world. I can’t wait for you all to see it. Updates coming soon.